epieniek
epieniek
This project included the development of a comprehensive brand identity, strategy and website for a photographer who prioritizes both the usability of images and the narratives captured in each frame. As a passionate artist, he displays exceptional artistry, using his camera to create striking shoots that reveal personality and highlight the best version of each person.
This project included the development of a comprehensive brand identity, strategy and website for a photographer who prioritizes both the usability of images and the narratives captured in each frame. As a passionate artist, he displays exceptional artistry, using his camera to create striking shoots that reveal personality and highlight the best version of each person.
This project included the development of a comprehensive brand identity, strategy and website for a photographer who prioritizes both the usability of images and the narratives captured in each frame. As a passionate artist, he displays exceptional artistry, using his camera to create striking shoots that reveal personality and highlight the best version of each person.
Client
Emil Pieńkowski
Year
2024
Category
full service branding
full service
branding
Research
Research
Through a project-based decision-making process with the client, it was established that the brand should project a dynamic and modern identity—reflecting an ever-evolving service offering and the exploration of innovative photography concepts. Simultaneously, it needed to structurally convey a narrative that positions the photoshoot as more than a single moment in the studio, instead presenting it as a carefully curated and immersive experience. Furthermore, the brand had to highlight flexibility, emphasizing that its offering is not fixed but continuously adapts to each client’s unique needs, treating every project as a distinct story with its own purpose and vision.
Through a project-based decision-making process with the client, it was established that the brand should project a dynamic and modern identity—reflecting an ever-evolving service offering and the exploration of innovative photography concepts. Simultaneously, it needed to structurally convey a narrative that positions the photoshoot as more than a single moment in the studio, instead presenting it as a carefully curated and immersive experience. Furthermore, the brand had to highlight flexibility, emphasizing that its offering is not fixed but continuously adapts to each client’s unique needs, treating every project as a distinct story with its own purpose and vision.
Research
Through a project-based decision-making process with the client, it was established that the brand should project a dynamic and modern identity—reflecting an ever-evolving service offering and the exploration of innovative photography concepts. Simultaneously, it needed to structurally convey a narrative that positions the photoshoot as more than a single moment in the studio, instead presenting it as a carefully curated and immersive experience. Furthermore, the brand had to highlight flexibility, emphasizing that its offering is not fixed but continuously adapts to each client’s unique needs, treating every project as a distinct story with its own purpose and vision.
Design
Design
The brand features a raw, minimalist, yet dynamic look and feel. Its design incorporates simple shapes that act as a subtle frame, allowing the photographer's work to take center stage. The entire visual identity and website were intentionally designed to seamlessly complement the diverse range of photographic styles, maintaining a consistent, strong, and minimalist aesthetic. This approach ensures adaptability to any color palette within the photos, creating harmony without overshadowing the artwork.
The brand features a raw, minimalist, yet dynamic look and feel. Its design incorporates simple shapes that act as a subtle frame, allowing the photographer's work to take center stage. The entire visual identity and website were intentionally designed to seamlessly complement the diverse range of photographic styles, maintaining a consistent, strong, and minimalist aesthetic. This approach ensures adaptability to any color palette within the photos, creating harmony without overshadowing the artwork.
Design
The brand features a raw, minimalist, yet dynamic look and feel. Its design incorporates simple shapes that act as a subtle frame, allowing the photographer's work to take center stage. The entire visual identity and website were intentionally designed to seamlessly complement the diverse range of photographic styles, maintaining a consistent, strong, and minimalist aesthetic. This approach ensures adaptability to any color palette within the photos, creating harmony without overshadowing the artwork.
step by step project
brand
sprint
brand
sprint
To gain comprehensive insight into the client's market ecosystem—encompassing their vision, mission, brand attributes, and, most importantly, the ability to map its identifiers both verbally and non-verbally—research inspired by the Design Sprint methodology was conducted. This approach systematically uncovered the brand's identity through a structured, stage-by-stage process.
To gain comprehensive insight into the client's market ecosystem—encompassing their vision, mission, brand attributes, and, most importantly, the ability to map its identifiers both verbally and non-verbally—research inspired by the Design Sprint methodology was conducted. This approach systematically uncovered the brand's identity through a structured, stage-by-stage process.
brand
sprint
To gain comprehensive insight into the client's market ecosystem—encompassing their vision, mission, brand attributes, and, most importantly, the ability to map its identifiers both verbally and non-verbally—research inspired by the Design Sprint methodology was conducted. This approach systematically uncovered the brand's identity through a structured, stage-by-stage process.
creative
brief
creative
brief
The Design Sprint workshops resulted in a Creative Brief—a tool that introduces the brand's new Look & Feel. It offers a clear overview of the brand’s goals, key features, and core promise, ensuring consistency across all promotional materials.
The Design Sprint workshops resulted in a Creative Brief—a tool that introduces the brand's new Look & Feel. It offers a clear overview of the brand’s goals, key features, and core promise, ensuring consistency across all promotional materials.
creative
brief
The Design Sprint workshops resulted in a Creative Brief—a tool that introduces the brand's new Look & Feel. It offers a clear overview of the brand’s goals, key features, and core promise, ensuring consistency across all promotional materials.
brand
identity
brand
identity
With the guidelines in place, the step-by-step development of brand identity projects begins. Workshops identified SoMe mockups and the website as the top-priority materials for audience engagement.
With the guidelines in place, the step-by-step development of brand identity projects begins. Workshops identified SoMe mockups and the website as the top-priority materials for audience engagement.
brand
identity
With the guidelines in place, the step-by-step development of brand identity projects begins. Workshops identified SoMe mockups and the website as the top-priority materials for audience engagement.
UX studies
UX studies
After designing the SoMe mockups, we conduct detailed User Experience research before starting the website creation. Personas are developed to represent the target audience, based on workshop insights, and help define user goals, concerns, navigation, and preferred actions (CTAs). The next step is creating User Flows, which map the user's journey across communication channels leading to conversion. Finally, a site map outlines all sections, subpages, and user flows. This structured approach helps save time on live testing and allows for client consultations long before implementation.
After designing the SoMe mockups, we conduct detailed User Experience research before starting the website creation. Personas are developed to represent the target audience, based on workshop insights, and help define user goals, concerns, navigation, and preferred actions (CTAs). The next step is creating User Flows, which map the user's journey across communication channels leading to conversion. Finally, a site map outlines all sections, subpages, and user flows. This structured approach helps save time on live testing and allows for client consultations long before implementation.
UX studies
After designing the SoMe mockups, we conduct detailed User Experience research before starting the website creation. Personas are developed to represent the target audience, based on workshop insights, and help define user goals, concerns, navigation, and preferred actions (CTAs). The next step is creating User Flows, which map the user's journey across communication channels leading to conversion. Finally, a site map outlines all sections, subpages, and user flows. This structured approach helps save time on live testing and allows for client consultations long before implementation.
summary
summary
The project was designed with a book-like structure, reflecting the brand's voice and core color palette—modern, fluid, light, and beautifully simple. It was enhanced with an animation featuring a number, symbolizing the photographer's dynamic and ever-growing experience. The entire project was captured in dark mode, ensuring that the animations during scrolling were subtle yet engaging, complementing the photographic works without overpowering them.
The project was designed with a book-like structure, reflecting the brand's voice and core color palette—modern, fluid, light, and beautifully simple. It was enhanced with an animation featuring a number, symbolizing the photographer's dynamic and ever-growing experience. The entire project was captured in dark mode, ensuring that the animations during scrolling were subtle yet engaging, complementing the photographic works without overpowering them.
summary
The project was designed with a book-like structure, reflecting the brand's voice and core color palette—modern, fluid, light, and beautifully simple. It was enhanced with an animation featuring a number, symbolizing the photographer's dynamic and ever-growing experience. The entire project was captured in dark mode, ensuring that the animations during scrolling were subtle yet engaging, complementing the photographic works without overpowering them.
challengest
challengest
The biggest challenge in the project was to convey the photographer's approach to the photoshoot and briefly outline the "photographic process." The solution was an interactive form, aligned with the brand's Look & Feel, which allows the client to "create" their session from the very beginning, showcasing a personalized approach to each client.
The biggest challenge in the project was to convey the photographer's approach to the photoshoot and briefly outline the "photographic process." The solution was an interactive form, aligned with the brand's Look & Feel, which allows the client to "create" their session from the very beginning, showcasing a personalized approach to each client.
challengest
The biggest challenge in the project was to convey the photographer's approach to the photoshoot and briefly outline the "photographic process." The solution was an interactive form, aligned with the brand's Look & Feel, which allows the client to "create" their session from the very beginning, showcasing a personalized approach to each client.
denosie studio
Web Design
2023
2023
denosie studio
Web Design
2023
2023
denosie studio
Web Design
2023
2023
epieniek
Web Design
2023
2023
Ogrody Wsparcia
Web Design & Branding & Startegy
2024
2024
Ogrody Wsparcia
Web Design & Branding & Startegy
2024
2024
Ogrody Wsparcia
Web Design & Branding & Startegy
2024
2024
Ogrody Wsparcia
Web Design & Branding & Startegy
2024
2024
Let'S WORK
TOGETHER
Don't hesitate to reach out!
MY PRIMARY FOCUS IS UI/UX DESIGN, BUT I THRIVE ON TAKING ON NEW CHALLENGES. IF YOU HAVE A PROJECT THAT REQUIRES ATTENTION ACROSS MULTIPLE AREAS, I’M HERE AND READY TO HELP.
FOLLOW ME
CURRENT LOCATION
wroclaw
poland
Phone
PL
+48 782 245 046
EMAIL me
julia.blazynska1@outlook.com
Let'S WORK
TOGETHER
Don't hesitate to reach out!
MY PRIMARY FOCUS IS UI/UX DESIGN, BUT I THRIVE ON TAKING ON NEW CHALLENGES. IF YOU HAVE A PROJECT THAT REQUIRES ATTENTION ACROSS MULTIPLE AREAS, I’M HERE AND READY TO HELP.
FOLLOW ME
CURRENT LOCATION
wroclaw
poland
Phone
PL
+48 782 245 046
EMAIL me
julia.blazynska1@outlook.com
Let'S WORK
TOGETHER
Don't hesitate to reach out!
MY PRIMARY FOCUS IS UI/UX DESIGN, BUT I THRIVE ON TAKING ON NEW CHALLENGES. IF YOU HAVE A PROJECT THAT REQUIRES ATTENTION ACROSS MULTIPLE AREAS, I’M HERE AND READY TO HELP.
FOLLOW ME
CURRENT LOCATION
wroclaw
poland
Phone
PL
+48 782 245 046
EMAIL me
julia.blazynska1@outlook.com
©2024 jblazynska
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©2024 jblazynska
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