ogrody wsparcia
support gardens

ogrody wsparcia
support gardens

The aim of this project is to rebrand and refresh the Tczew Community Support Centre, presenting an authentic and welcoming image of the facility even before those in need consider joining. Fueled by a generous initiative and supported by the city of Tczew, the center actively shares its inspiring work in word online, highlighting the strong bonds among its beneficiaries and the deep empathy and professionalism that define its mission. The goal is to create a compelling, authentic narrative and visual identity that resonates with potential beneficiaries, the local community, and all those connected to the city.

The aim of this project is to rebrand and refresh the Tczew Community Support Centre, presenting an authentic and welcoming image of the facility even before those in need consider joining. Fueled by a generous initiative and supported by the city of Tczew, the center actively shares its inspiring work in word online, highlighting the strong bonds among its beneficiaries and the deep empathy and professionalism that define its mission. The goal is to create a compelling, authentic narrative and visual identity that resonates with potential beneficiaries, the local community, and all those connected to the city.

Client

Community self-help home in Tczew

Community self-help

home in Tczew

Year

2024

Category

full service branding

full service

branding

Research

Research

In the process strategy, it was defined that the website’s navigation needs to be better organized. The goal is to establish a clear hierarchy, optimize the number of displayed subpages or sections, and tell the complete story of all individuals connected to the facility. The website features several pop-up menus to streamline clicks and selection, with the homepage serving as an informational hub and guide. The "About Us" page is designed to convey warmth and share the full history of the place.

In the process strategy, it was defined that the website’s navigation needs to be better organized. The goal is to establish a clear hierarchy, optimize the number of displayed subpages or sections, and tell the complete story of all individuals connected to the facility. The website features several pop-up menus to streamline clicks and selection, with the homepage serving as an informational hub and guide. The "About Us" page is designed to convey warmth and share the full history of the place.

Research

In the process strategy, it was defined that the website’s navigation needs to be better organized. The goal is to establish a clear hierarchy, optimize the number of displayed subpages or sections, and tell the complete story of all individuals connected to the facility. The website features several pop-up menus to streamline clicks and selection, with the homepage serving as an informational hub and guide. The "About Us" page is designed to convey warmth and share the full history of the place.

Design

Design

The Logotyp Ogrodów Wsparcia reflects Tczew's identity, emphasizing its connection to the local community through a color palette inspired by the city. Featuring a flower symbolizing growth and a rising sun representing hope, the logo embodies the initiative’s mission to nurture individuals and spark curiosity. The website serves as a vital informational hub, offering insights into the center's history, staff, and activities while guiding potential beneficiaries on how to join. It conveys the atmosphere, values, and mission of Ogrody Wsparcia, allowing visitors to connect with the community before their first visit.

The Logotyp Ogrodów Wsparcia reflects Tczew's identity, emphasizing its connection to the local community through a color palette inspired by the city. Featuring a flower symbolizing growth and a rising sun representing hope, the logo embodies the initiative’s mission to nurture individuals and spark curiosity. The website serves as a vital informational hub, offering insights into the center's history, staff, and activities while guiding potential beneficiaries on how to join. It conveys the atmosphere, values, and mission of Ogrody Wsparcia, allowing visitors to connect with the community before their first visit.

Design

The Logotyp Ogrodów Wsparcia reflects Tczew's identity, emphasizing its connection to the local community through a color palette inspired by the city. Featuring a flower symbolizing growth and a rising sun representing hope, the logo embodies the initiative’s mission to nurture individuals and spark curiosity. The website serves as a vital informational hub, offering insights into the center's history, staff, and activities while guiding potential beneficiaries on how to join. It conveys the atmosphere, values, and mission of Ogrody Wsparcia, allowing visitors to connect with the community before their first visit.

step by step project

step by step project

step by step project

step by step project

brand
sprint

brand
sprint

To gain comprehensive insight into the client's market ecosystem—encompassing their vision, mission, brand attributes, and, most importantly, the ability to map its identifiers both verbally and non-verbally—research inspired by the Design Sprint methodology was conducted. This approach systematically uncovered the brand's identity through a structured, stage-by-stage process.

To gain comprehensive insight into the client's market ecosystem—encompassing their vision, mission, brand attributes, and, most importantly, the ability to map its identifiers both verbally and non-verbally—research inspired by the Design Sprint methodology was conducted. This approach systematically uncovered the brand's identity through a structured, stage-by-stage process.

brand sprint

To gain comprehensive insight into the client's market ecosystem—encompassing their vision, mission, brand attributes, and, most importantly, the ability to map its identifiers both verbally and non-verbally—research inspired by the Design Sprint methodology was conducted. This approach systematically uncovered the brand's identity through a structured, stage-by-stage process.

creative
brief

creative
brief

The Creative Brief for the Community Self-Help Center in Tczew outlines the core principles of its brand strategy and communication. It defines the center's identity, values, target groups, and key strengths, emphasizing empathy, community, and cultural support. The document sets short- and long-term goals, including building a cohesive visual identity, expanding services, and strengthening its position as a regional leader. It also identifies communication channels such as investor meetings, charity events, and social media, drawing inspiration from local pride and professionalism to foster trust, social connections, and engagement.

The Creative Brief for the Community Self-Help Center in Tczew outlines the core principles of its brand strategy and communication. It defines the center's identity, values, target groups, and key strengths, emphasizing empathy, community, and cultural support. The document sets short- and long-term goals, including building a cohesive visual identity, expanding services, and strengthening its position as a regional leader. It also identifies communication channels such as investor meetings, charity events, and social media, drawing inspiration from local pride and professionalism to foster trust, social connections, and engagement.

creative brief

The Creative Brief for the Community Self-Help Center in Tczew outlines the core principles of its brand strategy and communication. It defines the center's identity, values, target groups, and key strengths, emphasizing empathy, community, and cultural support. The document sets short- and long-term goals, including building a cohesive visual identity, expanding services, and strengthening its position as a regional leader. It also identifies communication channels such as investor meetings, charity events, and social media, drawing inspiration from local pride and professionalism to foster trust, social connections, and engagement.

brand
identity

brand
identity

With the guidelines in place, the step-by-step development of brand identity projects begins. Workshops identified SoMe mockups and the website as the top-priority materials for audience engagement.

With the guidelines in place, the step-by-step development of brand identity projects begins. Workshops identified SoMe mockups and the website as the top-priority materials for audience engagement.

brand identity

With the guidelines in place, the step-by-step development of brand identity projects begins. Workshops identified SoMe mockups and the website as the top-priority materials for audience engagement.

brand
identity

With the guidelines in place, the step-by-step development of brand identity projects begins. Workshops identified SoMe mockups and the website as the top-priority materials for audience engagement.

brand
identity

With the guidelines in place, the step-by-step development of brand identity projects begins. Workshops identified SoMe mockups and the website as the top-priority materials for audience engagement.

UX studies

UX studies

Conducting detailed User Experience (UX) research is essential before creating a website for the facility. This process begins with developing personas that represent the target audience, based on insights gathered from workshops. These personas help clarify users' goals, concerns, and preferred actions.


Given the complexity of the website structure, creating lo-fi mockups serves as a preliminary step to visualize page organization and user navigation paths. This is followed by mapping out User Flows, which outline the user's journey through various communication channels leading to conversion.


The final sitemap integrates all sections, subpages, and user flows, providing a comprehensive overview. This structured approach not only saves time during live testing but also facilitates early consultations with the client, ensuring that the design aligns with user needs and expectations. By prioritizing UX research, the project can effectively address real user problems and enhance overall satisfaction.

Conducting detailed User Experience (UX) research is essential before creating a website for the facility. This process begins with developing personas that represent the target audience, based on insights gathered from workshops. These personas help clarify users' goals, concerns, and preferred actions.


Given the complexity of the website structure, creating lo-fi mockups serves as a preliminary step to visualize page organization and user navigation paths. This is followed by mapping out User Flows, which outline the user's journey through various communication channels leading to conversion.


The final sitemap integrates all sections, subpages, and user flows, providing a comprehensive overview. This structured approach not only saves time during live testing but also facilitates early consultations with the client, ensuring that the design aligns with user needs and expectations. By prioritizing UX research, the project can effectively address real user problems and enhance overall satisfaction.

UX studies

Conducting detailed User Experience (UX) research is essential before creating a website for the facility. This process begins with developing personas that represent the target audience, based on insights gathered from workshops. These personas help clarify users' goals, concerns, and preferred actions.


Given the complexity of the website structure, creating lo-fi mockups serves as a preliminary step to visualize page organization and user navigation paths. This is followed by mapping out User Flows, which outline the user's journey through various communication channels leading to conversion.


The final sitemap integrates all sections, subpages, and user flows, providing a comprehensive overview. This structured approach not only saves time during live testing but also facilitates early consultations with the client, ensuring that the design aligns with user needs and expectations. By prioritizing UX research, the project can effectively address real user problems and enhance overall satisfaction.

summary

summary

The website design effectively integrates a refreshed brand identity that enhances user flow and features engaging sections aimed at attracting a broader audience. It facilitates faster and more efficient navigation while providing comprehensive information about the facility. This design not only strengthens connections with the local community but also fosters local patriotism, encouraging empathy and understanding among users. By creating an inviting and inclusive environment, the project aspires to raise awareness, deepen community ties, and cultivate shared values, ultimately increasing the number of individuals it serves.

The website design effectively integrates a refreshed brand identity that enhances user flow and features engaging sections aimed at attracting a broader audience. It facilitates faster and more efficient navigation while providing comprehensive information about the facility. This design not only strengthens connections with the local community but also fosters local patriotism, encouraging empathy and understanding among users. By creating an inviting and inclusive environment, the project aspires to raise awareness, deepen community ties, and cultivate shared values, ultimately increasing the number of individuals it serves.

summary

The website design effectively integrates a refreshed brand identity that enhances user flow and features engaging sections aimed at attracting a broader audience. It facilitates faster and more efficient navigation while providing comprehensive information about the facility. This design not only strengthens connections with the local community but also fosters local patriotism, encouraging empathy and understanding among users. By creating an inviting and inclusive environment, the project aspires to raise awareness, deepen community ties, and cultivate shared values, ultimately increasing the number of individuals it serves.

challengest

challengest

The primary challenge of the project was to comprehensively address all potential user groups who may be encouraged to enroll in the facility while simultaneously highlighting local patriotism and raising awareness of the initiative. The scale of the project necessitated that the website effectively conveys this information in an accessible manner, as it serves as the main communication channel. To achieve this, a home page was designed as an information hub with fixed navigation for easy access to various sections. Additionally, an "About Us" page was created to provide an in-depth understanding of the facility, fostering a connection with the community and promoting engagement.

The primary challenge of the project was to comprehensively address all potential user groups who may be encouraged to enroll in the facility while simultaneously highlighting local patriotism and raising awareness of the initiative. The scale of the project necessitated that the website effectively conveys this information in an accessible manner, as it serves as the main communication channel. To achieve this, a home page was designed as an information hub with fixed navigation for easy access to various sections. Additionally, an "About Us" page was created to provide an in-depth understanding of the facility, fostering a connection with the community and promoting engagement.

challengest

The primary challenge of the project was to comprehensively address all potential user groups who may be encouraged to enroll in the facility while simultaneously highlighting local patriotism and raising awareness of the initiative. The scale of the project necessitated that the website effectively conveys this information in an accessible manner, as it serves as the main communication channel. To achieve this, a home page was designed as an information hub with fixed navigation for easy access to various sections. Additionally, an "About Us" page was created to provide an in-depth understanding of the facility, fostering a connection with the community and promoting engagement.

More works:

More works:

More works:

More works:

MY PRIMARY FOCUS IS UI/UX DESIGN, BUT I THRIVE ON TAKING ON NEW CHALLENGES. IF YOU HAVE A PROJECT THAT REQUIRES ATTENTION ACROSS MULTIPLE AREAS, I’M HERE AND READY TO HELP.

FOLLOW ME

CURRENT LOCATION

wroclaw

poland

Phone

PL

+48 782 245 046

EMAIL me

julia.blazynska1@outlook.com

Together, we craft a compelling story for your product!

Together, we craft a compelling story for your product!

Together, we craft a compelling story for your product!

Together, we craft a compelling story for your product!

MY PRIMARY FOCUS IS UI/UX DESIGN, BUT I THRIVE ON TAKING ON NEW CHALLENGES. IF YOU HAVE A PROJECT THAT REQUIRES ATTENTION ACROSS MULTIPLE AREAS, I’M HERE AND READY TO HELP.

FOLLOW ME

CURRENT LOCATION

wroclaw

poland

Phone

PL

+48 782 245 046

EMAIL me

julia.blazynska1@outlook.com

MY PRIMARY FOCUS IS UI/UX DESIGN, BUT I THRIVE ON TAKING ON NEW CHALLENGES. IF YOU HAVE A PROJECT THAT REQUIRES ATTENTION ACROSS MULTIPLE AREAS, I’M HERE AND READY TO HELP.

FOLLOW ME

CURRENT LOCATION

wroclaw

poland

Phone

PL

+48 782 245 046

EMAIL me

julia.blazynska1@outlook.com

©2024 jblazynska

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